I have a new-found sensitivity to how society normalizes over-drinking by making it all so jokey.
This advertisement popped up in my Facebook and illustrates my point. ‘Shut up liver, you’re fine’.
Now, I think I have a super duper sense of humor, but this screams out that we KNOW what alcohol does, but hey, file under ‘ironic’ — and it’s all okay.
I posted my thoughts about it in one of the ‘moderate drinkers’ group I joined for a minute, and I was taken to task for not having a sense of humor! Ouch. (Guess they didn’t know I bought my brother an Irish t-shirt that said ‘If found return to pub.’ See, I can joke. But it was when I was drinking.)
I’ve written about this topic after a visit to a card shop. I couldn’t believe how many cards were ‘drink up’, ‘get drunk’, ‘Drink Mommy Juice’, and wink-wink at your old Wine Witch you old wench, you.
And have you noticed wine labels are now bumper stickers proudly stating your wine-lovin’ ways? They’re positioning drinking as absolutely our right; and we’re talking wine-by-the-bottle. Catering to all: Mommies, All-The-Single-Ladies, Crazy-Cat-Ladies, Career-Ladies, Old-Ladies … I also covered the topic in this funny, sobering and inspirational booze quotes post.
I’m not saying stop yucking it up and remove all the joke merchandise from the shelves. I’m just saying I, in my sobriety, have a heightened awareness and am a little uncomfortable with advertisers promoting how absolutely normal it is to be blotto.
P.S. The movie still at the top is from the fabulous 1934 The Thin Man starring Myrna Loy and William Powell. Those two were ALWAYS drinking in their famous series. The frivolity on screen was to make audiences forget depression-era woes. No one could afford booze in those hard times.
‘Ol Possum singing (with James) the Taylor-penned Bartender’s Blues…