If wine was your choice of comfort (it certainly was mine) — have you noticed how designers are going all out with labels? They’re beautiful — you can co-ordinate them to your outfit. They’re like bumper stickers …. make statements with your bottle. The labels are also positioning drinking as absolutely our right (and we’re talking wine-by-the-bottle). Catering to all: Mommies, All-The-Single-Ladies, Crazy-Cat-Ladies, Career-Ladies, Old-Ladies … You name it. We’re all their target audience.
It’s just so normal now to open a bottle and throw away the screw cap! Drown your sorrows, drink to forget the day, celebrate putting the kids to bed — anything. There aren’t any health or self-medicating issues in World of Wine.
Just a few examples…
A wine that seems to target people who exercise! “We Crush Grapes, You Crush Life” (not sober though LOL).
Here’s one that comforts Mommy after she’s put the kids to bed. The ultimate me time.
And here’s a group of wines that panders to your urges to fix your life with a bottle. You just need to pick the right grape for your problem du jour.
And here’s a ‘hilarious’ gift to give your ‘old’ friend — the wine ‘for old bitches that want to feel young’